Author Archives: Austin Roy

This Week I will be using Google Trends to find insights for business alignment. This blog post will act as a report for a scenario given to me by my professor. To give some insight to you and other readers, Google Trends is an important tool for anyone interested in marketing, advertising, digital, and socialContinue reading “Google Trends & Business Alignment”

Social Media Text Analytics is a way of examining and interpreting hidden business insights from the textual components of a social media post. A part of text analytics and the skill of interpreting and making meaningful business insights is to know exactly what it is you are looking for. It is all about they keyContinue reading “Twitter Keywords Analysis”

Social media analytics can be overwhelming at times! There is much to know and each social platform has different terminology. So how do you know what analytical data actually matters? How do you know what metrics to read? The truth of the matter is that those questions can not be answered unless you know whatContinue reading “Best Metrics For The Job”

Understanding Social Media What is social media analytics? Why is it important? Two questions that will help bring your social media game up to the next level. Before we delve into the explanation, it is important to understand what social media is in general. You’ll be surprised how many people actually misunderstand social media. Sure,Continue reading “Understanding Social Media Analytics”

The Basics of Social Media Data A social media post can give an abundance of data to a user if it is being analyzed correctly. There are the basic variables of data which helps in understanding how to analyze any post. These basic variables are observations that can be made by the user or byContinue reading “Analyzing an Instagram Post”